Module 2

Market Considerations

Understand your market - location and customers.

Contents

  • Conducting Research
  • Identifying Markets
  • Industry Specific Trends
  • Market Attraction
  • Niche Markets
  • Restrictions
  • The Competition
  • Type of Venture
  • Selecting your Target Market

Worksheets

  • Types of Visitor Attractions
  • Market Attraction Survey
  • Competition Survey
  • Target Market Selection
  • Customer Profile Form